Fran BerkmanVerified account

@FranBerkman

Crunching news audience data . Past , , . Consulting producer .

Brooklyn, NY
blog.taboola.com/author/fberkma…
Joined February 2011
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  1. Pinned Tweet
    29 Apr 2018

    Diane saw this whole Cambridge Analytica thing coming in 1986

    9 replies 101 retweets 398 likes
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  2. Sep 1

    August was the 4th highest monthly PV count for articles about coronavirus after March, April, and May of 2020. Here's monthly PV data for the top 200 news topics dating back to the start of 2020.

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  3. Sep 1

    Monthly traffic to news articles about coronavirus has tripled over the past 3 months and is back over 1 billion for the first time this year. Traffic to articles about Trump continues to decline. (via Newsroom's Topic Insights)

    1 reply 4 retweets 7 likes
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  4. Aug 4

    Great job opportunity for someone in Bangkok, Sydney or New Delhi: Join my team at and help news publishers around the world use realtime audience analytics. Feel free to DM me if you have any questions or would like to recommend someone!

    1 retweet 4 likes
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  5. Retweeted
    Apr 23

    Dou Hong

    598 replies 4,151 retweets 58,685 likes
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  6. Apr 20

    I wrote previously about the impact Floyd's murder had on Americans

    1 like
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  7. Apr 20

    More than half of all traffic to US news sites right now is going to articles about George Floyd's murder.

    1 reply 1 retweet 1 like
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  8. Apr 1

    US page views on articles about Trump have decline for two consecutive months for just the second time since the start of 2020.

    Interest in news articles about "Trump" as determined by Topic Insights, part of the realtime audience analytics platform Taboola Newsroom.
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  9. Retweeted
    Mar 30

    This hospital close to my place has a really short line, waited with friends for just 20 minutes! Go get your vaccine today.

    1 reply 2 retweets 3 likes
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  10. Retweeted
    Mar 9

    TRUTH

    “A good headline sells a story; a bad headline can kill it." web editors and are absolute scientists when it comes to headline-writing, having A/B tested thousands on our digital desk. They share their methods and philosophy. 👇
    1 retweet 2 likes
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  11. Mar 14

    This deserves a Grammy

    1:58
    Enjoy every pitch of 's EPIC 22-pitch at-bat. 💪
    1 like
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  12. Mar 9

    Want to up your headline game? Check out these fantastic AB testing tips from editors and , whose collaborative and creative work really gets superb results!

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  13. Retweeted
    Mar 9

    “A good headline sells a story; a bad headline can kill it." web editors and are absolute scientists when it comes to headline-writing, having A/B tested thousands on our digital desk. They share their methods and philosophy. 👇

    3 retweets 11 likes
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  14. Mar 1

    Traffic to news articles about Trump dropped by about half in February compared to January. Articles about Biden saw an event steeper decline.

    3 likes
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  15. Feb 12

    US reader interest in impeachment on news websites remained extremely high yesterday for a second straight day. These readership levels are about 3x what we saw during Trump's first impeachment trial in 2020.

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  16. Feb 11

    Correction: The previous high was actually the day after the House impeachment vote earlier this year at 42M PVs.

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  17. Feb 11

    If the Democrats strategy is to get more of the public to pay attention this time, it's working by this measure. In 2020, reported Taboola news partner network traffic to articles about impeachment during the first trial was about 15M PVs per day.

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  18. Feb 11

    Yesterday was a new high for US traffic to news articles about impeachment with 43M PVs on 's news partners' sites, which was 21% of all PVs for the day. The previous high was 39M on 12/19/19, the day after the House voted to impeach Trump the first time.

    1 reply 1 like
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  19. Retweeted
    Feb 4

    Media grapples with how to cover Trump after White House

    446 replies 20 retweets 89 likes
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  20. Feb 4

    "Stories about Trump on websites monitored by the analytics and advertising company Taboola in January got nearly four times as much traffic as stories about Biden. Trump stories had at least double the amount of traffic almost every day of the month."

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  21. Feb 1

    US traffic to articles about Trump on Taboola's news partners' sites reached an all time high of nearly 2.5 billion in Jan., 27% above his past high. This was the third most popular monthly topic we've seen after coronavirus in March and April 2020. Data:

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