Thread: I've seen it argued that we shouldn't refer to Trump as Trump anymore, because his name is his brand. And there's merit to that! BUT
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Call him Trump. Emphasise the association, and let the brand fall with the man. Let the entire broken, bloated edifice of his ego collapse.
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He's the one, after all, who brought his dumb brand into politics; don't let it survive his impeachment by treating it as a separate thing.
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