Serious question: isn't ANY pitch "high concept" if you phrase it right? I could just call my MS The Subtle Knife meets Spirit Gate.
@tithenai Ostensibly, yes. Which bugs me. But it also seems to be code for "thing you can summarise in ten words or less".
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@fozmeadows Ah, gotcha. -
@tithenai This ambiguity is why I'm starting to twitch whenever I see the term on an agency website. WHAT. DO. YOU. MEAN.
End of conversation
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