brand recognition is such a wild concept to me. I can still remember jingles from ads I saw in childhood, but routinely forget who makes the moisturiser I’ve been using almost daily for twenty years.
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Replying to @fozmeadows
I feel like we do a good job with it at the imprint!
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Replying to @mordicai
Oh, book branding is different! Lol, it occupies a different part of my brain because I have Actual Reasons for caring about and remembering different imprints; it’s everything else that’s hit and miss!
5:47 PM - 23 Nov 2020
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