We crave what we lack, when thirsty we crave water
Who is best suited to be king, doesn't crave to be king
He doesn't lack power, he already feels like a king. He doesn't crave the position
Your purpose is often not a role you crave, it requires attributes you already have
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"Because he doesn't display himself,
people can see his light.
Because he has nothing to prove,
people can trust his words.
Because he doesn't know who he is,
people recognize themselves in him.
Because he has no goad in mind,
everything he does succeeds."
Tao Te Ching, ch. 22