Most people want to have an authority figure whose thumb to suck for comfort.
It used to be the priest, today it's the doctor or scientist.
Even the spiritual seekers seeking liberation begin following and sanctifying the people who say "see for yourself, don't listen to me."
Conversation
The truth always is that nobody knows jack shit. Ever.
Everyone is just winging it, no matter how convincingly.
Initially, this is a scary thought. Then you realize it's perhaps the most liberating and empowering understanding you can have.