Paul Shapiro

@fighto

Technical SEO Lead, • Previously • Founder • Data Science & Python • Twin Dad • Board Games ()

New Jersey, Again
searchwilderness.com
Se unió en marzo de 2007
2.104 fotos y videos Fotos y vídeos

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  1. Tweet fijado
    2 jun.

    Dear American Progressives: Your Jewish Friends Are Terrified by Your Silence

    3 retweets 14 Me gusta
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  2. retwitteó
    hace 12 horas

    2 respuestas 5 retweets 26 Me gusta
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  3. retwitteó
    27 jul.

    Me to : Awesome State of Link Building report Paddy: Want to do a State of Technical SEO report together? Me: YES! Two months later, here it is! THE most comprehensive State of Technical SEO survey (and it's fun to fill!) ⬇️ Take the Survey ⬇️

    15 respuestas 55 retweets 108 Me gusta
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  4. retwitteó
    28 jul.

    this is a low-budget photoshop-less request to phone home and lmk I've won🙏🤣🛸👽

    12 respuestas 8 retweets 46 Me gusta
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  5. 28 jul.

    Thanks for having me ! That was bunches of fun. May your SERPs be feature-rich and your position be ever-visible!

    11 Me gusta
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  6. 28 jul.

    Great tweet, fixing the hashtag

    En respuesta a @fighto
    A6 User-Specific Knowledge Graphs will lead to more personalized SERP features. Expect to also see knowledge/paid search combinations like paid knowledge graphs or bidding on entity/action pairs such as buy tickets, view movies as SERPsA6 become more transactional.
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  7. 28 jul.

    A6: I think query refinement SERP features are getting interesting—I imagine there's more to come in that department. It can definitely shake things up a bit, but there's likely some optimization that can be done to capitalize on it as well.

    Q6. What’s next for SERP Features? How can they continue to evolve? What’s Google working on next?
    1 respuesta 3 retweets 8 Me gusta
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  8. 28 jul.

    A5a: The one that comes to mind first is the reduction in FAQ real estate (number of items in the list). The other one that is neat is clip and SeekToAction structured data for video content. It's super useful to users, and something to definitely play with.

    Q5. Are there any SERP Feature trends that have emerged so far this year?
    3 retweets 6 Me gusta
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  9. 28 jul.

    A4b: I'm not at all a local expert, but for results where there are phone numbers, you can apply call tracking for instance.

    Q4. If some SERP Features don’t lead to a click through to a website, how can we track the exposure & conversions we are getting from our presence in the SERP Features?
    1 retweet 3 Me gusta
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  10. 28 jul.

    A4: First of all, it's lame for Google not to provide more of this segmentation in GSC. But since we don't have that, it's important that we utilize 3rd party rank tracking on top queries in order to better understand which results are leveraging diff features

    Q4. If some SERP Features don’t lead to a click through to a website, how can we track the exposure & conversions we are getting from our presence in the SERP Features?
    2 retweets 4 Me gusta
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  11. 28 jul.

    One of my favorite resource for sure

    A3 Google Developer's pages tell you about which Schema to use for most rich results. Not every rich result requires schema, like featured snippets (answer commonly asked questions FTW)
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  12. 28 jul.

    I miss Google Authorship images in the SERP

    4 respuestas 23 Me gusta
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  13. 28 jul.

    A3b: There are a number of formats that a featured snippet takes, and certain types of queries, and results produce certain types of FS results. Once you've identified that, you can work on formatting content to appeal to those content types. 2/2

    Q3. Do SERP Features have their own set of ranking factors? If yes, what are they? If no, how does Google determine which sites show up in the SERP Feature?
    3 retweets 6 Me gusta
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  14. 28 jul.

    A3b: But on a more practical note, let's consider featured snippets. We can use data to detect patterns. There's a bunch of research that shows it's usually a site ranking in the top several results. 1/2

    Q3. Do SERP Features have their own set of ranking factors? If yes, what are they? If no, how does Google determine which sites show up in the SERP Feature?
    1 respuesta 2 retweets 5 Me gusta
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  15. 28 jul.

    A3a: Sometimes, probably, maybe? I would think that some SERP features have their own ranking factors (local/map pack), but some are likely a way of parsing data and using existing factors, or layering on top of them (featured snippets, image packs, news, etc.)

    Q3. Do SERP Features have their own set of ranking factors? If yes, what are they? If no, how does Google determine which sites show up in the SERP Feature?
    2 retweets 6 Me gusta
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  16. 28 jul.

    *is applying logic to

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  17. retwitteó
    28 jul.

    A2 Augmented search results are ones that look for an entity in a query and will enrich it. There is a patent on this knowledge augmentation Process: Augmented Search Queries Using Knowledge Graph Information

    3 retweets 8 Me gusta
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  18. 28 jul.

    Although, something I've played with, that folks should consider is not applying logic to review schema. Maybe you only want to show it if the reviews are positive? Or slightly less than perfect ;)

    En respuesta a @semrush
    A2. Features should be used on the basis of the content if you have FAQs on the page use FAQ Schema, use review/ratings schema to markup reviews & ratings, basically make it should be need and content based
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  19. 28 jul.

    A2c: And you have to realize that if a new SERP feature is here to stay, and its inclusion in results has caused an initial loss of traffic, the only thing you can really do is to play Google's game

    Q2. There are a wide variety of SERP Features available, which ones should website owners be focusing on? Are there certain features more valuable than others?
    2 retweets 5 Me gusta
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  20. 28 jul.

    A2b: New SERP features are usually worth experimenting with, but you need to let the data speak for itself. Run some tests, and play around with it.

    Q2. There are a wide variety of SERP Features available, which ones should website owners be focusing on? Are there certain features more valuable than others?
    1 respuesta 2 retweets 6 Me gusta
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  21. 28 jul.

    A2a: It certainly depends on your business. If you're a restaurant, local SERP features/map packs are going to be essential. For a brand search, a KG panel is a nice to have. For queries where are is a featured snippet for instance, it's better to have than to not

    Q2. There are a wide variety of SERP Features available, which ones should website owners be focusing on? Are there certain features more valuable than others?
    2 retweets 4 Me gusta
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