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Femstreet
@femstreet
Where women in tech lead, shape and fund the future | by
CommunityInternetfemstreet.substack.comJoined August 2017

Femstreet’s Tweets

Everyone assumes I'm a quant marketer b/c I studied engineering. Sure, I can do math. But brand is what drew me to marketing. Apple taught us that good brands create moats. But most CEOs don't know that it also lowers CAC. Here are my lessons building Gusto & Mutiny's brands:
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I'd like to interview more female & BIPOC early stage founders for 60 second startup. And I'd like to interview more female & BIPOC late stage founders for 60 second CEO. You'll get free marketing in front of 500k entrepreneurial followers. Tag names below or DM me.
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We think on is a great resource. Our go-to place when educating ourselves about the women in tech who are paving the way. Drop down any of your suggestions for tech newsletters and blogs from phenomenal female and non-binary folks that we should read. 🔽
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I realized I don’t actively consume any tech content (blogs, podcasts) created by women, and I want to change that. any suggestions?
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2023 is a different world for B2B tech. Every CEO I've talked to is rethinking some aspect of their growth strategy - from buyer segments to sales motion to pricing. But most are flying blind. Here's how to use real-time data to make the right decisions way faster:
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#9 Being a founder and a parent Finding the balance of being a parent and doing your life’s work, without losing out on either, is no easy task. talked to founders about their experiences and the realities of managing a young family and growing a startup.
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Play your favourite song, and take a moment to reflect on a year of women making headlines, the women to watch in 2023 and bookmark our most popular company building resources. femstreet.substack.com/p/highlights20
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There's a lot of advice on how to scale a startup... But there's little on how to shut down a company when things aren't working. Here are the tactics for dissolving a startup, and what to tell investors to get them to fund your next bet 👇
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1/For the past 3+ years, I’ve run Community at . I've worked on 6 mentorship cohorts & created thousands of mentorship pairs. I wanted to share my learnings, so I wrote this guide to help others create their own mentorship programs:
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Thrilled & so grateful for this exciting milestone - especially thankful for the founders we work with & learnings from the rockstar team Excited to partner with the next generation of technologists inventing the future in the computational sciences & beyond!💡🚀
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8/ @graceisford promoted to Partner. Grace first graced our presence earlier this year and got off to a fast start adding a jolt of positive tenacious energy and an immediate investment impact
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Calling startups and VCs: excellent product managers, engineers, designers, marketers and more will be looking for great companies to work at. Please fill our your job openings, I'll share them privately with Tweeps:
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People think B2B marketing teams are just a service organization to sales—marketing only exists to generate qualified leads this quarter. This sales-centric view of marketing is limiting your efficiency and revenue growth. Here are 4 ways marketing is different than sales:
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Some exciting news: Today we announce House of Wise was acquired by a leading cannabis marketing firm to take the company to our next level of growth. 2022 has been a tough year for seed stage companies so I thought I'd share a bit of the journey to this point. ⬇️⬇️⬇️
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a simple yet very effective tip for raising money: find investors excited about your space / market have they invested in / built similar? what is their focus? what do they write about? what do they say when you ask what areas they like? if: NO --> give up YES --> pursue
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