Femstreet Issue No. 254
- When to pivot or cut your losses
- A framework to building a bold brand
- GTM hacks for consumer companies in the 0 to 1 stage
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Where women in tech lead, shape and fund the future | by
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So excited to announce our 2 new Cowboy funds totaling $260M of capital to support the next generation of incredible seed-stage founders 🎉😁💸
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Everyone assumes I'm a quant marketer b/c I studied engineering.
Sure, I can do math. But brand is what drew me to marketing.
Apple taught us that good brands create moats. But most CEOs don't know that it also lowers CAC.
Here are my lessons building Gusto & Mutiny's brands:
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Welcome to Femstree't’s life online in 2023 and Femstreet Issue No. 253
- Best practices for working with marketing agencies and contractors
- How to shut down a company
- Starting your PLG motion
I'd like to interview more female & BIPOC early stage founders for 60 second startup.
And I'd like to interview more female & BIPOC late stage founders for 60 second CEO.
You'll get free marketing in front of 500k entrepreneurial followers.
Tag names below or DM me.
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1/ the kids are in crisis… an identity crisis.
And somehow barbie and a psychologist from the 50s helped us make sense of it
and I are excited to share our exploration of identity & hypothesis on why kids are in “identity moratorium”
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We think on is a great resource. Our go-to place when educating ourselves about the women in tech who are paving the way.
Drop down any of your suggestions for tech newsletters and blogs from phenomenal female and non-binary folks that we should read. 🔽
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I realized I don’t actively consume any tech content (blogs, podcasts) created by women, and I want to change that.
any suggestions?
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We ran our own process to announce the funding for and received coverage from , , .
Here's how to pitch your story to get coverage without a PR agency 🧵
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How to find a CTO is one of the questions i'm often asked by founders.
I'd love to hear from you --
What should founders do (and NOT do) when looking for a CTO?
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2023 is a different world for B2B tech.
Every CEO I've talked to is rethinking some aspect of their growth strategy - from buyer segments to sales motion to pricing.
But most are flying blind.
Here's how to use real-time data to make the right decisions way faster:
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My 2023 goal-setting framework. A thread ⤵️
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#9 Being a founder and a parent
Finding the balance of being a parent and doing your life’s work, without losing out on either, is no easy task. talked to founders about their experiences and the realities of managing a young family and growing a startup.
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Play your favourite song, and take a moment to reflect on a year of women making headlines, the women to watch in 2023 and bookmark our most popular company building resources.
femstreet.substack.com/p/highlights20
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Play your favourite song, and take a moment to reflect on a year of women making headlines, the women to watch in 2023 and bookmark our most popular company building resources.
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1/For the past 3+ years, I’ve run Community at . I've worked on 6 mentorship cohorts & created thousands of mentorship pairs.
I wanted to share my learnings, so I wrote this guide to help others create their own mentorship programs:
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Truly excited to share the closing of Wischoff Ventures Fund II! Fund II is a $20M fund dedicated to pre-seed and seed stage companies led by relentless entrepreneurs.
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Thrilled & so grateful for this exciting milestone - especially thankful for the founders we work with & learnings from the rockstar team
Excited to partner with the next generation of technologists inventing the future in the computational sciences & beyond!💡🚀
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8/ @graceisford promoted to Partner. Grace first graced our presence earlier this year and got off to a fast start adding a jolt of positive tenacious energy and an immediate investment impact
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I talk to a lot of young people who are interested in getting into VC one day, and the most common Q is:
"How do I build an investment track record when I don't have money to angel invest?"
My answer? Writing ✍️
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At least once a day, I see a startup’s website and think, “I have no idea what this company does.” Don't think I'm alone here.
Here's how to develop early & growth stage homepage copy that actually explains your product and drives your audience to convert:
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There's a lot we don't know, but what we do know is that the FTX debacle is more a case study on fraud, centralization & power than a case study on crypto.
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Femstreet Issue No. 249
- How to build your leadership team when scaling past 50 employees
- Designing next-gen compensation packages
- Career resilience & More
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0/ Compensation is hard to get right.
I gave a talk to founders on hiring & comp for startups on the lessons we learned scaling from 15 to 50.
Here's what I shared on startup comp👇
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Most startup employees don't ask the right questions before joining. These topics are critical to understand, especially in this market.
Here are 7 questions to ask a potential next employer (after receiving an offer):
🧵
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Advice to founders: if you are pitching a VC for investment, be respectful to everyone on the team. If someone is rude to one of our team members, it's an immediate pass.
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Femstreet Issue No. 248
- How not to drive your company off a cliff
- Landing a breakout role
- The rise of Gen Z VCs
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Femstreet Issue No. 247
- Setting up your GTM tech stack
- Why feedback is a gift and what you can learn from great managers
- The ups and downs a hype brings to a brand
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today in
"in the investing world, taking a week off can mean missing the deal of the decade"
no pressure 😅
----
always good stuff curated by
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Calling startups and VCs: excellent product managers, engineers, designers, marketers and more will be looking for great companies to work at. Please fill our your job openings, I'll share them privately with Tweeps:
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Gm, I’m so excited to officially launch Double Down !! A consumer-oriented early-stage venture firm focused on mainstream adoption of web3 👀
GIF
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People think B2B marketing teams are just a service organization to sales—marketing only exists to generate qualified leads this quarter.
This sales-centric view of marketing is limiting your efficiency and revenue growth. Here are 4 ways marketing is different than sales:
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Some exciting news:
Today we announce House of Wise was acquired by a leading cannabis marketing firm to take the company to our next level of growth.
2022 has been a tough year for seed stage companies so I thought I'd share a bit of the journey to this point.
⬇️⬇️⬇️
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Femstreet Issue No. 245
- Staying competitive with employee benefits
- WTF is Marketing Ops
- Starting from zero, avoiding vanity metrics and fending off competition
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a simple yet very effective tip for raising money:
✨find investors excited about your space / market✨
have they invested in / built similar?
what is their focus?
what do they write about?
what do they say when you ask what areas they like?
if:
NO --> give up
YES --> pursue
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Beyond proud and grateful to announce ’s Fund II today!
techcrunch.com/2022/10/20/ope
#CollectiveVenture
#RiseTheTide #OperatorsRock #WhenOperatorsDoVenture
Thank you to for sharing our story.
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i don’t consider myself a sage by any means, i just turned 24 and am only 1.5 years into building BGV. however, i learned a lot during our first $5m venture fund.
if you’re an aspiring fund manager, here’s five questions you should consider before starting a firm…[a thread]
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