On a basic level, it could mean protecting their data & privacy -- which they entrusted you with. But since big tech is literally in a position to steer human technological development -- we also have a responsibility to make sure that tech gets used to build the best of worlds.
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Their ONLY duty is to shareholders, everything else is corporate BS
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And for Google, advertisers are the clients not the users
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I would like to see corporates classified with an ethics and integrity rating to be displayed in their shop window, along the same lines as their bond credit rating ! Many would be rated junk
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