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If you make any sort of product where the end user makes the purchase/adoption decision, the biggest mistake you can make is to be competitor-focused instead of user-focused. Listen to your users and address their needs; don't try to stay "cool" by cloning the latest and greatest
2nd-biggest mistake is thinking you're listening to your users, but just following what the shouting crowd asks for. 1) talk to a variety of user profiles, not just the loud ones 2) rather than building the feature they say they want, understand their need & focus on solving that
Any example to avoid that inspired this tweet? 
Organizations that incentivize (or at least, don't incentivize) listening to customers are better at producing things that are valued more.
That's very sound advice, for more on this topic I recommend the book “The Design of Everyday Things" by Don Normanhttps://books.google.com/books/about/The_Design_of_Everyday_Things.html?id=nVQPAAAAQBAJ …
I'm interested in examples, too. In large consumer tech it's hard to see in the numbers where it hurts the incumbent market leader to clone. Granted it feels somewhat shady, but profits don't lie.
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