The surest way to have zero success in visual arts or writing is to draw/write what's in your heart. Good art follows a small set of rules.
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That 6.5 is approximately the maximum "surprise value" in information theory, according to Helmar Franke.
My own guess is purely empirical. Also I wouldn't be surprised if the perfect ratio was dependent on the individual, because the ability to
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integrate new information given existing data is not a universal constant
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e.g. smarter people should enjoy a lower ratio...
End of conversation
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