The surest way to have zero success in visual arts or writing is to draw/write what's in your heart. Good art follows a small set of rules.
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Follow the rules = redundancy, Break the rules = entropy. According to Cybernetic Aesthetics the sweet spot seems to be around 6.5/10.
Funnily enough, the ratio between novelty and the expected is part of the rules. The rules are higher-level -- not a formula.
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and I think the correct ratio is 8/10, or maybe 7 something
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That 6.5 is approximately the maximum "surprise value" in information theory, according to Helmar Franke.
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But maybe the rules are part of our brain's information compression scheme?
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