The surest way to have zero success in visual arts or writing is to draw/write what's in your heart. Good art follows a small set of rules.
Every rule can be broken, and you can be successful by "only" following a majority of them -- not any single of them is a requirement
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But breaking a significant number of rules just makes your life considerably harder. You'll need to compensate with intuition -- genius
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These rules are kind of an open secret. Easy to find out, yet few seem aware of them. On top of my head, I can list 10 of them for painting
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