Failure to understand pricing may be the most common irrational thought pattern. Has dire consequences as soon as you try to sell something
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You don't charge what you think is the "fair value" of what you provide, you charge what you can get away with
If you can't find clients because deals fall thru due to pricing, you need to charge less. If NO deal falls thru, your price is way too low
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In particular, that means that you need price tiers for different customers. If you don't do adaptive pricing, ask yourself questions...
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