Tech executives are sitting ducks against the barrage of NFT and crypto marketing. They know their business, but these hyped Ponzi schemes wrapped in techno-babble exert the same power over them as candy or toy commercials exert over a toddler. This is to say, we are doomed.
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I forget who said it recently but the horrible thing about the cryptocurrency bubble is that it isn't even driven by something that users want (i.e. value). At least during the dotcom bubble people *wanted* what the companies were offering, even if the economics didn't work.
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The other thing about the cryptocurrency mania is that it's explicitly political in a way that previous hype bubbles weren't. The entire appeal (unless you're a criminal) is based on right-to-far-right economic views. It offers nothing to leftists or centrists like me.
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