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They just come across a lot of content (typically on Facebook) that says "vaccine are dangerous" and "ivermectin is a miracle cure". That's it. That's how it works. People respond to the information they consume. Disinformation *works*. People read things online & believe them.
It's *not* about: - What the CDC or FDA says - What the government says - What specific politicians say (though if a politician's statements are part of someone's information diet, then that will have an impact) - Nostalgia towards the "good old days" of medical treatments
No need to invoke far-fetched psychological, cultural, or political theories. There are info ecosystems where vaccines are constantly decried as evil, while the miracle cure of the day is getting the spotlight. People who read this stuff every day believe it. How could they not?
And by the way, there's nothing organic about it. They didn't come up with these ideas themselves. They're not actively organizing disinformation campaigns -- they just unwittingly participate in them.
If you want to fix it, you need to go after those who are engineering the disinformation campaigns (sometimes for profit, sometimes just as a way to sow chaos) as well as their enablers.
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