Steve Job's keynote introducing the iPhone is great in several ways. What I like the most about it is that it focuses entirely on describing the product via *what you can do with it* (affordances). You can listen to your music, you can make calls, you can access the internet.
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But tech becomes fashion. Once hundreds of millions use something it is mainstream, especially something people carry on them everyday. Part of Jobs/Apple genius is recognizing that. The iPhone was amazing, innovative design - it felt special, accelerating ascension to fashion.
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I appreciate this post alot seeing as Tesla AI day just happened. Allows me to evaluate it with a different mindset.
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While I agree. You overlooked the other essential part of that keynote. Which was to compare it and show how it was superior to any other existing phone. Which is an essential element in storytelling. Conflict+solution
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Right utilitarism is the most important
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Isn’t fashion technology?
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I completely agree. I feel when it comes to technology, libraries in particular, the capabilities and details rest on how good its documentation is. And this is a place where
@TensorFlow / Keras has always lagged behind. -
It doesn’t matter what all you can do with a product if every time you have to do something novel/ not obvious, you have to wonder how to do it before doing it.
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I think I agree with how you're saying technology should be evaluated, but aesthetics are also an important part of design for most people. Also I think caring about aesthetics in design often leads to better technology.
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But secret to Apple success is it does combine fashion with tech.
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Guess this applies to even technical papers.
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