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Steve Job's keynote introducing the iPhone is great in several ways. What I like the most about it is that it focuses entirely on describing the product via *what you can do with it* (affordances). You can listen to your music, you can make calls, you can access the internet.
Talking about affordances is the only valid way to describe a new technology or product. The hallmark of meaningless vaporware is that it gets described via technical jargon with no mention of what you can concretely *do* with it.
To evaluate a tech announcement, ask yourself: 1. What can you do with this thing? 2. Are these capabilities new? 3. How do the new capabilities change the game? Do not ask: 1. Does it seem cool? 2. Does the tech seem complex / advanced? 3. Who's making it?
Technology is not fashion, and it would be a serious mistake to treat it as such.
How is this related to the original thread?
Sounds like Keras to me.
I think the audience also makes a difference. Steve Jobs was a smart person to know that too.
Masterclass in story telling. 
I always remember that Xbox conference... "What can you do with this? Watch TV. TV, TV. "
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