You see the same thing with essential oils and other pyramid-type schemes. Dr. Mercola is a prime example of the alt-health sales-meister. My mother-in-law was duped hook, line and sinker. It was like he had a spell over her. Big claims based on pseudo-science for cancer, etc.
Even when not selling supplements, RW media works by feeding off of weakness & insecurity, selling a dream of becoming alpha. Supplements are just the easiest monetization path for that psychological template. If pundits had access to more capital, they'd be selling trucks.
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