All value derives from people doing valuable things (modulo non renewable natural resources). Thus you could say that all value derives from *creating incentives that get people to do valuable things* (modulo intrinsic motivation, which is rare).
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Incentive engineering may be the most important yet underlooked field of study
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Some people will say, "oh, that's just economics". Or "that's just law", "that's just management", "that's just gamification", etc. I mean, it is all of these things, obviously. But that's myopic, like saying infrastructure is just roads & bridges.
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An AI researcher would probably observe, "that field is just Collective Intelligence!". Which it also is. Cybernetics all the way down
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Creating value for an organization is not the same as creating value for individuals or for society. Many times these levels are at odds. A responsible organization not only "does no evil" but also seeks social good AND no individual harm.
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So many examples: tobacco and fossil fuel industries' "value creation" is individually or socially destructive. Whistleblowers destroy organization value for social gain. What incentives apply? Are they MORAL and in accordance with
#HumanRights?...
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