The success of a project doesn't come so much from the "one big idea" that started it, as from the accumulation of thousands of small decisions over years of execution.
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One of the roles of a project owner is to care *a lot* about small details that would seem completely insignificant to most people. It may not seem like a rational attitude, but it is. The small details matter -- in aggregate.
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Especially as small details interact with each other over time. It compounds.
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This also applies to Startups building products
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Remember, the end-users are not details, not even small ones.
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