One of the roles of a project owner is to care *a lot* about small details that would seem completely insignificant to most people. It may not seem like a rational attitude, but it is. The small details matter -- in aggregate.
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The success of a project doesn't come so much from the "one big idea" that started it, as from the accumulation of thousands of small decisions over years of execution.
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Especially as small details interact with each other over time. It compounds.
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"Watch the pennies and the dollars take care of themselves." --probably not Benjamin Franklin
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