Sunk cost
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Its not just the individual that won’t cover the face but more significant are the social bonds, signaled. In other words, it’s hard enough to change your mind. But if you have to disappoint / betray your tribe, that’s a big leap.
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We are not allowed to formulate a theory ..let alone conspiracy theories
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Also, tribal identity. It wouldn't be as embarrassing to do the right, safe thing -- but what if your friends see you?
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I think this "refusing to lose face" is a universal phenomenon for secondary stances. What we all should do is to give people at this stage an out; we all lose by pushing them further into their corner.
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Do you support ccp and who covering their a**?
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Buyers remorse is a bitch
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That's a good insight. Once a person embraces nonsense they stand to lose face and status if they admit by their actions they were wrong.
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99% of it. This is how most humans deal with cognitive dissonance.
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Usually seen as a manifestation of cognitive dissonance. I like to think of it as metaphorical Anton-Babinski:https://en.wikipedia.org/wiki/Anton%E2%80%93Babinski_syndrome …
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