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This is highlighted by the fact that successful products are almost never "executions" of their initial idea. They evolved from that starting point, into a form that is often unrecognizable. Aggregating ideas over time = changing direction
So it's not your initial idea that matters, nor is it the execution of your initial idea. It's all of your ideas. Your big ideas, small ideas, everyday ideas.
The best summation of this I've heard is that an idea is a number and the execution is a multiplier. A mediocre(5) idea executed brilliantly(9) is better than an amazing(10) idea done poorly(2).
I read the statement more as what matters is not to think about doing something, but to actually do it (and learn, and continue the loop... :)
... and what you do with these ideas? ie: execution? Execution is not about taking your idea and building it just as it is in your head. It’s about taking on the contextual challenges and opportunities in a way that helps you move forward with your “idea”.
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