You could build 100 different products from the same initial ideas, and perhaps only 10 would be successful. The difference between them would still be the *ideas* that went into them! Just not the very first one.
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I often hear "ideas don't matter, it's all about execution". How course ideas (the quality of your decision making) do matter -- it's just that the *initial idea* only represents a tiny fraction of your product. A product is made of thousands of ideas aggregated over many years.
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This is highlighted by the fact that successful products are almost never "executions" of their initial idea. They evolved from that starting point, into a form that is often unrecognizable. Aggregating ideas over time = changing direction
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So it's not your initial idea that matters, nor is it the execution of your initial idea. It's all of your ideas. Your big ideas, small ideas, everyday ideas.
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I think this is just a rephrasing of the "ideas don't matter" motto. At least, as a big believer in "ideas don't matter", this has always been how I understood it
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The fundamental problem with the motto « ideas don’t matter » is that executing on a bad idea is death by 10,000 cuts. Having a « good idea » is essential. But it implies a depth that can only be reached after years of execution. Hence the confusion.
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Especially when combined with sabotage, intimidation, or bullying.
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“ideas don’t matter” is what the drones incapable of having them say
it’s like that joke about he guy who left the restaurant at night and dropped his keys on the darker part of the sidewalk bit went to look for them under the light of the lamp post... -
“here at least I can see...”
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Right! Ideas certainly matter, but t that matters most (as far as ideas themselves are concerned) is the cohesion, quality and clarity of the Ideaplex, or collection of ideas around a given thing. But this Ideaplex develops only through execution and experience.
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