Of course this maximizes overall adoption and monetizability, but that's not even the most important motivation here. The real reason to do this is trust
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You should make your product as valuable as possible to your users, even if it means reducing the need for your other products, or reducing the time users spend in the product
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The most valuable thing is a good brand, and a good brand is a trust relationship. Your users should trust that what you're doing in their best interests. The long-term cost of playing tricks is immense
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For instance, if you decide to send a notification email, it should provide useful information and it should be worth your user's time. It should not be a trick to get them to log back in to inflate MAUs
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End of conversation
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based on history of the software tech industry in sum, how to become wealthy is to make people need you and that equates to upgrade sales assurance. Bill Gates has said the software industry is unlike all other industries. He is right its an entrapment industry.
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Classic example of this is “canibalization” of physical store sales from increase in online sales, a phenomenon which happened in retail over last decade or so
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That's exactly what Apple have done repeatedly; they developed the iPhone despite knowing it'd kill the iPod, which was by far their largest revenue creator. Any other company could quite easily have sat back and tried to milk the iPod for all its worth.
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