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Notably, Alexander's take on empire-building wasn't one-sided colonialism (unlike his big fan Caesar much later). He was an advocate of multiculturalism. He adopted Persian customs (which was v controversial) and encouraged intermixing between Greeks and Persians
In 324 BC he organized a mass marriage between his generals and Persian noblewomen (most of these marriages didn't last long after his death). His long-term plan was a cultural and demographic merger of the populations in his empire into a new pan-mediterranean culture
I’m not sure how true this is, but Darius III’s mother, Sisygambis, considered Alexander like a son. Alexander also considered her to be like a mother. When he died, she supposedly starved herself.
I guess that explains why Greek royals who ruled ancient Egypt adopted local customs and traditional titles. British too favoured multiculturalism unlike the French but noble families in Gold Coast exploited loopholes in colonial laws to win back lands from the British legally.
I am not sure multiculturalism is the right term for it (which often simply means bargained peace and coexistence). More like cultural syncretism -- a different approach to hegemony. This was also carried forward by Selecus Nicator for example, at least for a while.
It may also have little to do with Alexander. Greek paganism was syncretistic (which had been dying by the time of Alexander), much like cultures of regions it mixed with (like Bactra, not even talking of Persia -- which too had those elements), so it was far more natural.
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