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We live in a strange, silly world where people get outraged by inconsequential trivialities like stationary bike commercials, but can't muster any energy to mobilize in the face of the great issues of our time -- disinformation, the erosion of the rule of law, climate change...
You can't be furious about everything all the time, so try to at least pick something that matters
Could it be bike shedding applied to finding which issues to protest? The more concrete (hence smaller) issues are easier to identify, protest, and change than the larger ones?
Stationary bike shedding 
we're a society that's tuned to hyper-react to local maxima (or minima)
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