Keurig has 30% operating margins. That’s better than Google. And it’s a $3.5-4bn business. If you could work out how to do that with chopped fruit instead of ground coffee, yes, that would be worth something.https://twitter.com/benkepes/status/1178381003800268800 …
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You could ask the same question for tea bags versus loose tea leaves, canned fruit and veggie versus freshly cut, bottled water versus filtered tap water etc.
Sometimes convenience is an issue (e.g. consuming fresh fruit is logistically difficult) but in most cases the better option is as convenient if not more compared to the manufactured-consumption option. Most likely the answer here is the power of marketing.
