There's a specific kind of company that does this, and you don't want to be categorized in this group
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I feel like taking a billboard on the 101 to advertise your B2B company is negative signaling. Solid companies with the budget for a billboard on the 101 don't need a billboard and have better ways to build brand awareness
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Twilio did this for years, blanketing Caltrain too. But in spirit, I agree w/ you.
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How do you feel about Carta's billboards?
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That’s how you advertise to be acquired.
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I think this is also true for CO’s spending an exorbitant amount of money on events/branding, especially if you’re still privately held.
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I always assumed they were advertising to VCs, not customers
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Kakonomy
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as if google doesn’t advertise on the 101
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