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Implication: for crowdsourced content platforms, a business model that relies on capturing attention (engagement), where attention-grabbing content gets promoted and amplified, is directly harmful to the general trustworthiness of information.
On the other hand, a business model that depends on providing *useful* information (e.g. search) would generally be biased towards reliable information.
I was wondering something similar in response to the YouTube playlist issue. The conclusion is that any kind of automated content recommendation is bad, right? At least if you maximize click-through or time spend. I'm not sure if there's a more useful metric, though?
You’d need some kind of reputation mechanism that isn’t just a popularity contest, but also isn’t simply dictated by a single authority. I don’t think anyone has figured out how that would work though.
Old school pagerank also promotes clickbait. My understanding is that Google now bake in suppression if they observe people clicking on a link then exiting quickly. This is using attention metrics the right way. We need better attention metrics not to move away from them.
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