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We're all familiar with the fact that the trustworthiness of any piece of content online is starkly inversely correlated with how hard it tries to attract your attention. Clickbait isn't trustworthy; lies can be endlessly tuned to be catchy, free from the constraints of reality.
Implication: for crowdsourced content platforms, a business model that relies on capturing attention (engagement), where attention-grabbing content gets promoted and amplified, is directly harmful to the general trustworthiness of information.
On the other hand, a business model that depends on providing *useful* information (e.g. search) would generally be biased towards reliable information.
This tweet from Francois Chollet will shock you with this one wierd tip. 
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