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It's an engineering problem in the same sense that the Apollo program was an engineering problem when it got started in 1960 -- people didn't understand clearly how it would be done or even what problems they would face, but they understood the goals and constraints.
This stands in sharp contrast with AI research, where no one really understands what "intelligence" means or how it's supposed to work.
Whatever the characterisation of the state of nuclear physics in the 50s, this is the crucial point. There is no definable “end goal” in the same way there was in the Apollo program, or that there is in creating a successful fusion power station.
Good. That's a start. Now lets put those words (understanding, concepts, planning etc...) into mathematically definable terms.
I agree that even today we get a lot of mumble-jumble from some folks who are at the highest level of "AI" research. So I would propose that someone prominent like yourself should call for a public discourse on the definition of intelligence.
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