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These past few decades, there's been an ongoing cultural transition from "reach happiness by buying things" to "reach happiness by buying experiences". The mass market interpretation of the new trend seems almost just as superficial, consumerist, and bad for the planet as before
Fulfilling experiences emerge from genuine human connection and serendipitous discovery. There can't be a mass market for these. Buy all the "experiences" you can -- you will end up with a very envy-inducing Instagram account, but likely not much happier than where you started.
Maybe the next few decades will see Western culture realize that money in itself can't directly procure happiness... being at peace with yourself and exercising compassion towards others will help you more than all the money in the world. Easier said than practiced though...
But for this cultural shift to happen, someone needs to be telling this story. At scale. In our world, cultural narratives are told by brands, mainly. Which is why the answer is always "buy X to be happy and fulfilled".
One person who thought about this deeply and was much ahead of his time was 20th century Indian mystic scholar Osho. His communes were no doubt controversial, but he his ideas deserve a re-read by anyone interested in future of humanity. His dream of Zorba the Bhudda is appealing
It’s not the appearance, but rather the essence what people are missing.
Fyre Festival kinda captures what this actually means. There are mini event companies that set up experiences solely for Instagram quality photos
Reach happiness by being happy and thankful for the things you have and help those less fortunate than yourself
Fuck... do-gooder
Also do-gooder lifestyle veneer fashion rather than decency or good deeds. Shitty, selfish local grown organic vegan yoga posing solar powered assholes feeling superior to regular joes busy doing good deeds for other humans. Not saying the fashion is bad, but call it what it is.
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