The notion that "engagement" is something that should be optimized for, or that having high engagement gives you legitimacy, is a basic mistake that so many people and companies keep returning to.
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Products render services. Even entertainment products. Engagement and time spent are often adverse to the purpose of a product even on the lower end of the scale, and trying to maximize those is destructive for both products and users 100% of the time
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I guess in the end, engagement is simply easier to measure than how content people actually are with a service. It seems to me that this is mainly because engagement can be derived purely from a user's behaviour without an additional and conscious interaction.
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I'm struggling to think of how maximising engagement and time spent are destructive for the product.
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100%?
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Religion is one of the oldest-most-successful-product based mainly on the length of Engagement. The purpose of the product differs from rapid frictionless experience and builds on the scale of extended-time-Engagement. Your 100% assertion is challenged.
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