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The notion that "engagement" is something that should be optimized for, or that having high engagement gives you legitimacy, is a basic mistake that so many people and companies keep returning to.
Products render services. Even entertainment products. Engagement and time spent are often adverse to the purpose of a product even on the lower end of the scale, and trying to maximize those is destructive for both products and users 100% of the time
It seems like a worthwhile discussion on what are alternative optimization patterns? Engagement is clearly linked to marketing. What if users decided? Some may choose value systems (ethical, religious or otherwise). Some might choose emotional content (like engagement).
Engagement and viral are related. Very profitable but sometimes deadly.
To me it's just a euphemism for attention, which is the actual product of companies making money off advertisements.
If money is the sole goal (which it is), then engagement is THE objective.
Even if true, attention is merely a necessary condition for closing sales, it's not a sufficient condition for conversion. A good sales person knows how to identify and avoid "looky-loos" https://www.google.ca/search?rlz=1C1CAFB_enCA729CA729&q=Dictionary …
It’s not a terrible idea for, say, video games. Definitely agree Google lead by example by saying the least time people spent looking for something, the better.
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