Investors should discount the churn rates of companies who employ these tricks by at least 30%.
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Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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I’m writing a thing on this. Well this and other related things. Basically the “how to product if Sean Rose gets hit by a bus” manual.
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Happy to review / argue details
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1/ Controversial opinion: this it isn’t inherently a bad user experience. How is the company supposed to derive the qualitative user insights without having at least some feedback mechanism? Now certainly, this can be executed horribly. But I would suggest it can be done well.
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This is easy: optional survey post-cancel. We did this at Slack and get pretty high completion rates. Also... no company does this for insights. They do it to try and upsell / convince you otherwise.
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I remember a talk by the World of Warcraft team that they explicitly made it easy to cancel - because then you are competing on the merit of the product. I've always thought that's the gold standard for how to respect users.
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Almost every second tactic I’ve seen in recent years is some variant of hacking the metric for “growth trajectory”, although this does take it down to a whole new level. Not enough “growth” folks seem to understand or care about UX.
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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If it's faster to cancel through my bank, I will
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Čini se da učitavanje traje već neko vrijeme.
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