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    1. Rob Blackie‏Verified account @robblackie_oo May 17
      Replying to @umairh @BBHLabs

      How useful will depend on the details. But I'd be surprised if we don't learn quite a lot.

      1 reply 1 retweet 0 likes
      Facebook‏Verified account @facebook May 17
      Replying to @robblackie_oo @umairh @BBHLabs

      Hi there @robblackie_oo. Thank you for raising this. Two different ads transparency features here. 1) shows all the ad creative currently running on FB. That's view ads, launching globally in June.

      1:53 PM - 17 May 2018
      • 3 Retweets
      • 5 Likes
      • Mat Morrison 𝙷𝚊𝚛𝚛𝚢 𝙼𝚊𝚙𝚜𝚝𝚘𝚗 ಠ_ಠ Avator Reunion Alan Muhammed Rob Leathern OWL Rob Blackie
      1 reply 3 retweets 5 likes
        1. New conversation
        2. Facebook‏Verified account @facebook May 17
          Replying to @facebook @robblackie_oo and

          2) An archive for ads with political content. It shows advertiser campaign information for up to 7 years. That's coming to the US soon.

          3 replies 5 retweets 4 likes
        3. Rob Blackie‏Verified account @robblackie_oo May 17
          Replying to @facebook @umairh @BBHLabs

          Thank you. Where's the best summary of the technical detail?

          2 replies 1 retweet 0 likes
        4. Rob Leathern‏Verified account @robleathern May 17
          Replying to @robblackie_oo @facebook and

          Hi Rob: here is a recent announcement; what technical aspect are you interested in?https://newsroom.fb.com/news/2018/04/transparent-ads-and-pages/ …

          1 reply 1 retweet 2 likes
        5. Rob Blackie‏Verified account @robblackie_oo May 18
          Replying to @robleathern @facebook and

          Thanks for your response. I have six areas of questions: 1.Does ‘View ads’ include the reach, spend and audience targeted information? Or is it just the creative? i.e. Is it just political advertising that will have that level of detail.

          2 replies 1 retweet 0 likes
        6. Rob Blackie‏Verified account @robblackie_oo May 18
          Replying to @robblackie_oo @robleathern and

          I assumed it was all ads from the context of answer 3 to the DCMS Select Committee. This is quite important because defining a political advert in practice is very hard (e.g. does it cover standard issue campaigning by an NGO?)

          1 reply 1 retweet 0 likes
        7. Rob Blackie‏Verified account @robblackie_oo May 18
          Replying to @robblackie_oo @robleathern and

          http://2.So  a key question is: What’s different between the ‘view ads tool’ and the ‘archive for ads with political content’?

          2 replies 0 retweets 0 likes
        8. Rob Blackie‏Verified account @robblackie_oo May 18
          Replying to @robblackie_oo @robleathern and

          3.Reach: Are you just publishing number of people reached? Or will you give impressions and other metrics? For instance political campaigns will often do get out the vote ads or ads to get donors or email sign ups. These will normally have a high CPM but may also have high ROI.

          1 reply 0 retweets 0 likes
        9. Rob Blackie‏Verified account @robblackie_oo May 18
          Replying to @robblackie_oo @robleathern and

          Will you be publishing other metrics that people can set as targets such as footfall, clicks, conversions, engagement, video views? Will reach for video views be 3 second views?

          1 reply 0 retweets 0 likes
        10. 5 more replies

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