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"I have a dream. A dream of more horsepower and greater torque in a dependable pickup truck."
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Always nice to see MLK appropriated for selling cars in the Superbowl. Because, really, isn't that was he fighting for in the end? Making money.
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Everyone remembers the Reverend Doctor Martin Luther King s love of the military industrial complex
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Nationalism and capitalism was what the I have a Dream speech was all about. Pretty sure.
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"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character, and by their ability to sell Fiat Chrysler cars"
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Between that and the Hyundai ‘thank you’ campaign i think this superbowl has done good work when it comes to displaying the brutally cynical nature of capitalism
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He owned a Bentley, if I remember correctly.
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Bernie rode shotgun
End of conversation
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Soon will see Walmart selling MLK Day decorations. To make it worse, they’ll be tiki torches.
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There's so many cynical ways to look at that ad. On one hand it's an identity marketing play to link the car with King, pulling one audience in from that direction. On the other hand, because of the whitewashed image they can appeal to guilt and the idea that "racism is over."
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