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Nerdiness has been totally co-opted by capitalism. A nerd used to mean studying something. There were science nerds, math nerds, etc. Today it means buying certain products from the biggest corporations in America. There are Nintendo nerds, Marvel nerds, Star Wars nerds, etc.
People say that nerdiness has gone mainstream, but this is a mistake. It was never nerdy to buy anything, unless it was a chemistry set or a telescope. The very concept of nerdiness has been transformed drastically into something that can go mainstream in the commercial sense.
People are now encouraged to be "nerds" by dressing up as their favorite corporate mascots, or decorating their house in the theme of billion dollar intellectual property. Nerdiness is now defining yourself not by your knowledge, but by your habits as a consumer.
There is no revolution that capitalism cannot absorb and sell back to us.
The revolution will be televised after a word from our sponsor...
Got bullied heavily through grade school for liking certain videogames and messing around with electronics and tinkering, reading game manuals in class, etc. All of a sudden that kind of stuff became cool for anyone, even the bullies to do. Nerd didn't used to mean good things..
When nerd became a term people applied to themselves rather than something other people called them, it was a different thing.
Nerd =/= Geek 
Aren't these actually called geeks? They may rather be classed as nerds but they're definitely geeks.
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