In case you needed a reminder, Roc Nation is a private agency. There’s many sectors in entertainment they serve but they’re more recognizable under management for music artists. Fun fact: they also service music publishing
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RocNation has a bunch of heavy hitters on their roster. Meek, Big Sean, Rihanna, Kanye West. They also have some who are recognizable by name but not necessary by music universally like Willow, Justine Skye, Jim Jones, etc
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*Important* some of these people are signed as LABEL artists, others are signed in MANAGEMENT deals only, and some are a combination of BOTH
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A lot of Those with *management* deals only had an established brand, CAREER & MAJOR LABEL record deal before signing management with the agency Example: the Rihanna & Kanye types
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The others with a label type, management, publishing combo or variety type deal come to the agency with a decent core fan base, developing brand & career needing the push to the next step Example: Justine Skye, Jay Electronica, Lil Uzi Vert, Vic Mensa *Meg fits here*
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Now, lemme ask y’all a question right now. Whose music career has RocNation helped that didn’t already have a large, established fan base? Management-wise.

RN serves a GREAT purpose in Visibility but2 replies 35 retweets 56 likesShow this thread -
And Jay didn’t even put any development into him, Cole had to do the marketing and everything until Jay finally believed in him after like Born Sinner
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Replying to @evelynvwoodsen @d_brainer
He also established himself, especially via SM pre RN lol but
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