Click to Follow erinsparks

Erin Sparks

@erinsparks

Owner of Site Strategics, an Indianapolis leader in SEO, SEM, and Social Media. Founder of EDGE Media Studios. Host of EDGE of the Web podcast.

@EDGEWEBRADIO

Advertising & Marketing Agency39.647746,-86.048105erinsparks.comJoined March 2009

3,367 Following

2,521 Followers

Erin Sparks 🇺🇦’s Tweets

Erin Sparks

@erinsparks

Jan 25

Great list. Which are the newest in your lineup here?

Quote Tweet

Brodie Clark

@brodieseo

Jan 25

My top 10 SEO tools to use in 2023 (tried and tested): 1. @meetglimpse 2. @keywordinsights 3. @ahrefs 4. @alsoasked 5. @semrush 6. @screamingfrog 7. keywordsinsheets.com 8. @jsoncrack 9. @googlesearchc 10. @awebranking Which tools are you currently using and recommend?

Whoa, Inception for podcasts. :)

@thetafferboy

(from the Search with Candour Podcast) on

@EdgeWebRadio

talking about zero-volume keywords, the knowledge graph, AI content, and more. It's part one of two I believe. Good stuff. glennga.be/3Xx4lfL

GIF

Watch or listen to

and

opine on zero-volume #keywords, PAAs, and Knowledge Graph optimization on this EDGE episode. #podcast #EDGEtalk #SEO bit.ly/3HrwAGQ

and

have a deep conversation about the current transition happening in #SEO – moving from #keyword #search volume to intent volume on this episode of the EDGE #podcast #EDGEtalk bit.ly/3kDzSxZ

Erin Sparks

@erinsparks

Jan 22

Seems like a team-building exercise.

Quote Tweet

Weird and Terrifying

@weirdterrifying

Jan 21

Lions fight while eating a water buffalo, then it casually walks off

0:30

9.7M views

Erin Sparks

@erinsparks

Jan 19

My kid just freaked out. Thanks for that.

Quote Tweet

Douglas A. Boneparth

@dougboneparth

Jan 18

Men will literally build entire Nintendo Switch entertainment units instead of going to therapy.

0:59

11.9M views

#AI copywriting tools to check out: 1 #ChatGPT → Everything 2

→ Everything + web 3

→ Hooks/outlines 4

→ Grammar/spelling 5

→ Multilingual 6

→ Thesaurus 7

→ Paraphrasing What else?

390

1,355

Great article on podcast SEO. Dive in! Proud to be a resource for it.

Quote Tweet

Mordy Oberstein

@MordyOberstein

Jan 17

Podcast SEO is pretty wonky - read on to find out why! Here's what I've learned over the years + a lot of help from my friends! Big thanks to @aleyda @Kevin_Indig @SarahMcDUK @KateToon @erinsparks @JLWChambers @garrettsussman @olgazarr @AzeemDigital! wix.com/seo/learn/reso

Show this thread

Great Article,

! (evil grin - I kid) Stellar bit of research, bud. Thanks for diving in and building a resource here.

Quote Tweet

Show this thread

Great article, George!

Quote Tweet

George Nguyen

@geochingu

Jan 17

big thanks to @garrettsussman, @AzeemDigital, @erinsparks, @aleyda for their insights as well, which you can read in the article: wix.com/seo/learn/reso

Show this thread

Erin Sparks

@erinsparks

Jan 17

Also, have to mention everyone that participated in that episode:

Thanks again for helping us win! e.

GIF

read image description

ALT

Erin Sparks

@erinsparks

Jan 17

Check out this great thread! Thanks to

@rickhaasteren

for this line up of recomomendations!

Quote Tweet

Rick van Haasteren

@rickhaasteren

Jan 17

Episode recs? Check them out: siteguru.co/seo-academy/be

Show this thread

and

explore the implications of entity #SEO on voice #search and ask tough questions like, “Can a dog eat an avocado?” #EDGEtalk #podcast spoti.fi/3iIshO0

Erin Sparks

@erinsparks

Jan 13

Actually, I think there were three, but I think everything was eclipsed by

@Hostess_Snacks

Ding Dongs being the clear winner over Ring Dings in our taste test here in the studio.

GIF

read image description

ALT

Quote Tweet

EDGE of the Web

@EdgeWebRadio

Jan 13

Think you lost access to some of your data migrating to #GA4 from UA? @ErinSparks and @MordyOberstein discuss remaining data informed using four GA4 features outlined in @SamanthasData’s @martechismktg post. #EDGEtalk #seo bit.ly/3IKidyO

Finding the right SEO podcast for your specific listening goals is like panning for gold in giant riverbed. So to make it simpler, I connected with 15 of the top SEO podcast hosts to get their firsthand insights and I randomized the list to remove bias.

loganbryant.com

Firsthand Insights From 15 Hosts of 2023’s Top SEO Podcasts

There are way more SEO podcasts out there today than I remember when I started listening to SEO podcasts ~11 years ago (and way more listeners). Search marketing pros tune in to stay abreast of...

Show this thread

Erin Sparks

Retweeted

C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt

@ChadPollitt

Jan 10

Understanding the Knowledge Graph and Topic Layer w/

@Suzzicks

and

@erinsparks

#edgetalk #seo #podcast

edgeofthewebradio.com

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

The Portability of Concepts from the SEO Sherpa The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect on what Cindy talked about in 2018 and now in 2023. She...

Erin Sparks

@erinsparks

Jan 10

Tech Layoffs Across the Industry: Amazon, Salesforce and More Cut Staff - WSJ

wsj.com

Tech Layoffs Across the Industry: Amazon, Salesforce and More Cut Staff

Facebook is cutting 11,000 jobs. Twitter has cut about half its staff. Here’s a look at the layoffs that the world’s largest technology companies are planning.

Erin Sparks

@erinsparks

Jan 10

Weakest burger that I’ve ever seen,

@SteaknShake

Shameful. Damn thing is downed in grease.

Erin Sparks

Retweeted

Darth Autocrat (Lyndon NA)

@darth_na

Jan 8

Replying to

@MordyOberstein

This is what I flagged originally, people don't seem to grasp that these things are clever spinners. That means they take what's already there. If the quality of X topic is crap, guess what you're going to get? So we have Machine Parrots, using what Human Parrots produced.

Erin Sparks

Retweeted

C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt

@ChadPollitt

Jan 9

#ChatGTP has been called a “red code” for #Google search. Is it really?

@erinsparks

and

@mordyoberstein

explore the thoughts of

@GaryMarcus

@TaliaGold

, and

@aleyda

on #edgetalk #seo

edgeofthewebradio.com

559 | News from the EDGE | Week of 01.02.2023

Should SEOs Use Content/Chat AI Engines? We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin...

RIP Lorem! #ChatGPT

248

1,547

#ChatGTP has been called a “red code” for #Google search. Is it really?

@erinsparks

and

@mordyoberstein

explore the thoughts of

@GaryMarcus

@TaliaGold

, and

@aleyda

on #EDGETALK #seo #podcast

open.spotify.com

559 | News from the EDGE | Week of 01.02.2023

Listen to this episode from EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer on Spotify. We just hit a new year, and like with every new year comes new SEO tips, tools, techniques,...

Erin Sparks

@erinsparks

Jan 6

Had a great time with you, Dan. Everyone, pay attention to that one bullet - Ignoring E.A.T. Let that steep for a while.......#SEO

Quote Tweet

Dan Shure

@dan_shure

Jan 6

Hi Twitter I recently chatted w/@EdgeWebRadio about: - Indexing issues, and ways to fix them - Images and on-page SEO - Sentiment for SEO - Ignoring E.A.T. - AI Content twitter.com/EdgeWebRadio/s…

Erin Sparks

@erinsparks

Jan 6

And we let #ChatGPT write the ending of the show! Who knew that it could be that useful! (don't skip to the end.....are you one of those people?)

Quote Tweet

Mordy Oberstein

@MordyOberstein

Jan 6

First episode of @EdgeWebRadio News in 2023! @erinsparks & I go deep down the rabbit hole talking about how chatGPT will (or won't) impact Google Search! open.spotify.com/episode/2uk9rJ

Erin Sparks

@erinsparks

Jan 2

Really fun show with the podcast colleague of mine!

Quote Tweet

EDGE of the Web

@EdgeWebRadio

Jan 2

EP558 | #SEO is like music. You can examine the individual notes and look at the whole orchestra at the same time, but don’t forget about either via @dan_shure with @erinsparks on our end of year #podcast #EDGEtalk spoti.fi/3WBzsX9

EP557 | Big shout out to

@wix

for sponsoring our episode with

@dan_shure

as we discuss #podcasting. . . on a #podcast! Podcastception? #EDGETalk #SEO

open.spotify.com

557 | Finding or Creating Your Podcast Niche w/ Dan Shure

Listen to this episode from EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer on Spotify. Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses...

Erin Sparks

@erinsparks

Dec 30, 2022

Great thread 👇👇👇

Quote Tweet

Garrett Sussman

@garrettsussman

Dec 29, 2022

At this moment in time, Google is Blockbuster.

Listen in to

News this week as

and I dive into: E...E-A-T I have a crazy theory that we're looking at a reverse scenario where some things that are already part of the algorithm are some of the things being added to the QRG.🤯

edgeofthewebradio.com

556 | News from the EDGE | Week of 12.19.2022

SEO’s... Stop E-A-Ting and Start E-E-A-Ting There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console...

Erin Sparks

@erinsparks

Dec 21, 2022

Had a fantastic time with you on your show, Olga!

Quote Tweet

Olga Zarr (seosly.com)

@olgazarr

Dec 21, 2022

Get the inside scoop on entity SEO from the one and only @erinsparks! In my recent YouTube video, Erin shares his SEO journey and valuable tips and insights. Don't miss this opportunity to learn from a leading expert in the field. youtu.be/wOj0uLNvz-k

Could you organise an event this fast? The power of GPT-3 and

combined!

Free users of Google Analytics have just over 6 months to migrate their setup before Universal Analytics is deprecated on July 1, 2023. Have you made the move yet? If not, no worries! I’ll show you 3 quick and easy ways to get setup today 👇

136

Does setting service areas on your GBP impact rankings? Apparently, yes? Local SEOs commonly believe that service areas don't affect rankings. BUT I recently came across some evidence that shows that they DO have an effect. Watch this video to find out more: #seo #localseo

Another FAQ we get all the time - does adding service areas to my Google Business Profile influence where I rank?

Made this cute little infographic showing the "confirmed" Google updates for 2022; note, it was the same number of confirmed updates in 2021 - hope to add end dates to the last two soon - seems like we are done with new updates this year seroundtable.com/google-no-core

Erin Sparks

Retweeted

Olga Zarr (seosly.com)

@olgazarr

Dec 18, 2022

🔥The latest edition of my SEO Newsletter has just been sent! 🤔This episode is full of Google SEO news. Features

& more! seosly.com/blog/seo-newsl

☝️Site Indexability. How to improve?☝️ Easy 7-steps guide. Takes 7 mins to get the exact list of needed optimisations. No manual merging is needed. Thread👇 (1/7)

264

There is a significant amount of information in this

@rustybrick

report 👇 👉 QR adding an E to E-A-T 👉New Google visual elements gallery 👉500/503 status codes / Dashboard 👉Content ideas in Search Console

Quote Tweet

Barry Schwartz

@rustybrick

Dec 15, 2022

Google December 2022 link spam update has been unleashed, here is what it is, more on SpamBrain's role, negative SEO concerns, timing of the update, SEO chatter and ranking changes we are seeing so far - it is a big post seroundtable.com/google-decembe

This week on

News

dive into the role of GPT3 in SEO & the web overall and within the context of the HCU v2! Also, realized I've been doing this show for TWO YEARS now! That's crazy!

edgeofthewebradio.com

554 | News from the EDGE | Week of 12.12.2022

We let a bot write our intro! "Welcome back to the EDGE, In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to...

What we know so far about the December helpful content update, what is new, why diagnosis is going to be difficult (there's so much going on right now) and what it likely will take to recover.

mariehaynes.com

December Helpful Content Update analysis and advice

Google's December 2022 Helpful Content Update is live. Here is what we know so far on who was hit and how to recover.

I spent a good chunk of 2022 reviewing Google's SERP features for new tests and launches. Within this time, I may not have caught every change, but I certainly noticed a lot this year. Here's my top 10 tests or launches 🧵👇

Show this thread