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on Wednesday morning, Twitter’s most senior ad exec gave sales and marketing staff more details about the company’s revenue, providing the most complete accounting yet of how far advertising revenue has fallen at Musk’s Twitter

theinformation.com

Musk’s Twitter Saw Revenue Drop 35% in Q4, Sharply Below Projections

Twitter’s fourth quarter revenue fell about 35% year over year to $1.025 billion, a top ad executive revealed at a staff meeting Wednesday, the most detailed sign yet of how much revenue has fallen....

T(w)itter Takeover News 

@TitterTakeover

Jan 18

Replying to

@erinkwoo

The revenue being down 40 percent is old news Those figures were first reported by Elon on Twitter Space last month. Not reported first by the Platformer. You should correct that in your story.

Replying to

and

I wonder how much of this loss will be made up for by all the upcoming sports contracts 🤔🏈⚾️

Replying to

Twitter 1.0 didn’t have 500 advertisers. The only ad I saw for 10 years was

@nytimes

begging for subscriptions.

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Replying to

Proving even

faces cancellation challenges from the establishment. Short term pain coming, but let’s see how it looks a year from now. Gutless corporations lack vision. If ads had good ROI every single one will come back. ROAS the only question.

Replying to

Not having to be bombarded with Woke advertising is actually something I hadn't realized until seeing this article. Another reason I am organically being drawn to spending more time on here, Twitter is now a Safe Space for us free thinkers. Now we just have to make it profitable.