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notably, this is the first time the FTC has taken action under the Health Breach Notification Rule, which requires companies to notify users when their health data is improperly shared.
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so what health data did GoodRx share with Google, Facebook, etc.? individually identifiable data on users' prescription medications and health conditions, per the complaint.
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"In August 2019, GoodRx compiled lists of users who'd purchased medications for heart disease and high blood pressure and uploaded their email addresses, phone #s and mobile advertising IDs to Facebook so it could identify their profiles." GoodRx used that to target users w/ ads.
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just in: GoodRx admits no wrongdoing; says settlement "focuses on an old issue that was proactively addressed almost 3 years ago."
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