I’m excited to (finally) announce the launch of my newest incubated venture: , a network of podcasts, newsletters, and more covering tech, business, and culture, from the perspective of industry insiders and experts.
Think The Ringer or Barstool, for tech.
We ( ) believe that the world’s most interesting, important, and useful ideas and experiences come from those with skin in the game, sharing their expertise and passion – now matter how niche the topic.
We are excited to build a tech media company, by tech people, that is decisively pro-tech and that exists to helps people improve at their jobs.
More broadly, I believe building an independent media company is a great wedge into other products as well as a great asset for my investing at
More on what we’re building, why now/why us, our lineup of upcoming shows and hosts, open roles, etc below.
But the tl;dr is: we’re looking for new shows, hosts, and sponsors. If you think you might be the next Lenny Rachitsky, All In, Acquired, or [xyz show] for your niche – or you want your company to reach a particular niche audience – DM us or get in touch on our website .
Conversation
There exist practitioners in every vertical who’d make more money & have more fun being a business creator for their niche, & Turpentine is here to help them do it
Think , 7-figure biz creators just off podcasts & newsletters
Just the beginning.
2
52
Our first three shows demonstrate this vision:
- w/ and guests
- w/
- w/ guests Sam Harris
Quote Tweet
Having content of this superb quality available for free is a gift. I highly recommend.
twitter.com/eriktorenberg/…
2
3
52
2
4
53
Our hosts are just as knowledgable as our guests, insiders talking to insiders
Our name "Turpentine" emphasizes this:
“When art critics get together they talk about Form and Structure and Meaning. When artists get together they talk about where you can buy cheap turpentine”
1
2
40
The most successful people in the world often do not have time to publish their knowledge -- so interviews are the only way for these experts to transmit their knowledge.
Our hosts are busy builders/investors who wouldn’t be doing this if we didn’t automate logistics for them.
1
2
34
Upcoming hosts:
-
- (company crises)
-
- (fintech)
- (first guests )
- (NFT)
- / (requests for startups)
- Long-form VC w/ 1st guests ( )
1
1
49
Isn't it too late in podcasting? Aren't there too many podcasts? No
Huberman started in 2021 and was recently the #1 podcast in the world. Same with All In, My First Million, and Lenny’s Podcast.
The reason these came to the top so recently?
The best podcasts do not yet exist
4
5
46
People who’ve accumulated earned secrets haven't shared them b/c they’ve been too busy applying them
We’re trying to remove the friction/make it worth their while to do so
Podcasts are, as says, like the printing press for audio. The niches will only get bigger
1
1
32
We're eager to work with new and existing shows that become category leaders in tech, business, finance, and culture
Our pitch to talent: You bring us the great idea, and we handle everything else, soup to nuts (production, growth, monetization)
1
26
Some requests for podcasts:
- The definitive show for every exec position or functional area you’d hire for (e.g eng, finance, sales)
- Or for every category you’d invest in (e.g Bio, Cybersecurity)
- Unique situations/stories
- Formats (debates, recaps/analysis, anonymous tips)
2
25
We want to create the leading show in every niche, so if you have an idea, check out our website for more: turpentine.co.
We also want to partner with brands who want to reach our highly-targeted audiences, currently working w/ , , &
1
21
I'm lucky to be partnering with Amelia Salyers (), who helped run a16z’s editorial efforts and podcast network, as well as Future, and , who helped run Comms and our writers community at On Deck.
2
2
32
We’re also hiring:
- Producer
- Operations
- Social/marketing
- Revenue
- Research
- Interviewing
As a small (bootstrapped) team, we hire agentic general athletes who want exposure to media & venture. Reach out to me/Amelia (amelia@turpentine.co) if interested in learning more
1
3
37
I’m excited to see where this goes from here. I’ve seen via my experiences with On Deck & Product Hunt & in my ongoing investing at Village Global that distribution remains one of the biggest value-adds to startups, and that owning a niche audience is worth its weight in gold
1
1
26
More broadly, I've been excited about the idea of a media co being a cash-flow machine that's also a data acquisition asset
Media cos get so much intel on people/cos that can be used to help inform hiring & investing decisions. Recruiting companies too 👀
Quote Tweet
I believe that if there is valuable information locked in people's heads, it'll make its way to the internet at some point, even if people are reticent about it.
Consider these questions:
"Should I hire or invest in X person?"
"Should I join or invest in Y company?"
"Who are… Show more
1
1
26
That's it for now. We'd love to hear your ideas on what we're building and ideas for getting involved – DMs are open!
We've been working on for a while now—and we're building on years of work in podcasts, newsletters, and startups.
We hope you enjoy our shows!
3
1
24
Also thank you to other teammates & volunteers & friends for their help & support & of course our trusted art director.
2
4
32
Put your ideas out there
Quote Tweet
Idea I'd like to see/help: Barstool sports for startups.
Show this thread
2
1
15
Excellent overview of Turpentine by , one of the best podcasts out there, hosted by
4
22


