It’s interesting to me how many Engineers think they could do Marketing without much trouble. And in meetings you can hear them suggesting alternatives off the top of their heads to refute marketing research. They put research in quotes.
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I once did my own startup. Mom & pop style. I spent maybe 25-50% of my time doing techy stuff. The rest was marketing and business. My nerd friends were condescending about how bad my tech stuff was. Later, some tried doing their own business with 100% tech and failed.
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Hmm.. I don't think being in Marketing is an insult; but I have learned to be suspicious of non-technical marketing folks as a whole. I say this while understanding its importance.
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