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Amazon's advertising revenue grew by 19% in Q4 2022, to $11.6BN.

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2/ Note that Amazon and the broader retail media category is a share beneficiary of ATT (because Everything is an Ad Network).

mobiledevmemo.com

The Duopoly is over (because Everything is an Ad Network) | Mobile Dev Memo by Eric Seufert

The Duopoly is over (because Everything is an Ad Network). Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev

10:49 PM · Feb 2, 2023

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It turns out that owning a cash register is a really good thing to have if you want to sell direct response ads.

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I remember hearing in META conference call that the transition from “offline ads to online ads” is their biggest opportunity… still? I’m still trying to process that with things I’m learning from you! Thxs!

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