Eric Seufert on Twitter: "2/ Related: https://t.co/El1kKM7ouz" / Twitter

Champagne is being popped in Menlo Park tonight: not only is Meta's share price up ~18% after-hours on its Q4 earnings beat, but a judge also rejected the FTC's request for an injunction to block its acquisition of VR developer Within Unlimited today. bloomberg.com/news/articles/

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mobiledevmemo.com

Unpacking Meta's pivot to an open graph and short-form video | Mobile Dev Memo by Eric Seufert

Unpacking Meta's pivot to an open graph and short-form video. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile

11:18 PM · Feb 1, 2023

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Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation | Mobile Dev Memo...

Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation. Mobile marketing and advertising, freemium monetization strategy, and

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Eric Seufert

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Dec 20, 2022

According to FactSet, analysts' consensus for Meta's Q4 revenue is a decline of 6.5%. If that estimate is ultimately overly pessimistic, it will be because Advantage+, in combination with modeled 28-day conversion measurement, outperformed expectations. twitter.com/astaniscia86/s

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