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Kind of like attacking a castle. The most effective/least costly way to deal with them is to contain them and let them starve.
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This precisely. They didn't fuck up. They're advertising to the "right" audience. Our outrage just attracts the kind of people these dudes want.
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Let's agree call them TRS-80 instead of T. S. R. And at the same time confuse Radio Shack retro-computing devotees...
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Exactly. Calling them out is just giving them strength.
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It's like a tulpa/Freddy Krueger... your attention and interaction gives him power and makes him stronger. Turn your back, ignore him and he loses power.
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This will be a interesting financial case study to monitor to determine the fiscal viability of this model. There's a v. good reason why large corporations across every sector are making v. different bets. They want to survive, generate profitable bottomlines, recruit top talent.
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What I'm really curious about is where the tipping point is on the curve for WotC between "insignificant enough entity that legal action gives them unnecessary free publicity" and "obnoxious enough that they're impacting our brand".
End of conversation
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I disagree as all this kerfuffle has caused Jeff Dee to jump ship, and I believe others have already sworn off working with them. TSR (Elliott) has also distanced themselves.
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