ERIC OLSEN  

@eolsencreative

Loves talking with curious/soulful people about how to make here like heaven. VP Marketing @ Sanford Programs. He/him. Former

San Diego, CA
Vrijeme pridruživanja: kolovoz 2009.

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  1. proslijedio/la je Tweet

    I feel like turnout being rather low in Iowa is a theme of underrated importance.

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  2. 3. velj

    Sure, you liked the dog ad. But you already can't remember what brand it's from.

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  3. 2. velj

    Do I need to stop calling things the "Cadillac" of, and officially replace it with "Tesla"?

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  4. 2. velj

    Harding’s really into Amazon Music. For weeks, he’s been saying “Mama!” every time Jewel comes on. Today, I found out who he thinks I look like...

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  5. 2. velj

    The data-driven marketer is constantly exploring new channels. They’re not chasing squirrels, but they ARE chasing attention, and where it’s valued the least.

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  6. 2. velj

    The data-driven marketer is more than just a quant: - Knows their numbers (yes, but also) - Knows their audience - Explores new channels - Tells better stories - Chases persuasion science - Builds their owned channels

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  7. 2. velj

    I give every new marketer on my team two books - Made to Stick by the Heath Brothers, SO empowering for new creatives to learn great ideas can be reverse engineered into smaller building blocks - Pre-Suasion by , marketing-specific entry into behavioral economics

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  8. 2. velj

    Making sure the Coronado sun goes to sleep.

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  9. 1. velj

    If you competitors all have access to the same marketing channels you do, you better be more creative and more persuasive on them - all while growing your own audience so you're not dependent on leasing theirs.

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  10. 1. velj

    Attention economics means never falling too in love with your marketing channel of choice.

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  11. 31. sij

    It can be hard turning "creative" teams into "marketing performance" teams. I had a data-skeptical designer ask why I needed him at all if I was going to choose the winner of the A/B test anyway. I told him I needed someone to design the test, and keep trying to beat it.

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  12. 31. sij

    My favorite thing about the is when Pepsi teaches us all about racism.

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  13. 27. sij

    3 morning facts about me: 1) My natural cackle-laugh is very similar to Joaquin’s Joker 2) I listen to Conan’s hysterical podcast on my runs 3) I typically run at 5 AM in the dark, through my neighborhood And only this morning did I realize how terrifying I must be to people

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  14. proslijedio/la je Tweet
    26. sij

    Continuing to move the game forward . Much respect my brother 💪🏾 #33644

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  15. 25. sij

    A whole bunch of Second Life'esque start-ups trying to create online environments for remote workers/students to get to know each others avatars like Zoom doesn't exist? I admit I might be missing something, but not sure what?

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  16. 25. sij

    Anyone in thinking about these $4k micro-masters degrees as gateways to $50k master's programs seems absurdly optimistic to me. But seeing them as the standalone programs they are, for a very different audience - what a wonderful option.

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  17. 25. sij

    If you have $100,000, are you better off investing in the stock market or in your undergraduate degree? 's new searchable study using College Scorecard data makes a really compelling economic case for college, even in the short-term.

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  18. 25. sij

    He’s not the most charismatic storyteller, but Yang is out there telling a fundamentally different story. Not about justice or love, but about the future. A dystopian story about a world we can glimpse/feel a little of today, and the promise of policies that can prevent it.

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  19. 25. sij

    It’s really tempting to default to films like Marriage Story and Once Upon a Time in Hollywood as I’m putting together my Best of 2019 list, but why are Booksmart and Knock Down the House the films I keep thinking about...

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  20. 25. sij

    Some of y’all want the power so bad, you didn’t think about what you’d do once you got it. Before you want to be in Congress, before you want to be manager, think about why. Is it for the power dynamic, or a specific change you so deeply believe in your bones needs to happen?

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